Hi there. Quick survey. How many of you like to give away your product, service, or talent for free? I mean do work for nothing? No? I...

There was no precedent for Betty Davis in the world of music. And no real place for her, either. So, she made her own. Her music--hard...

I am a copywriter. I am also a content writer. Confused? You won't be after this week's episode of Soap. (Okay, okay, dated reference, I...

A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...

See that? That is an actual job posting on LinkedIn. Yup. The company is offering writers eight cents a word (USD) provided they can...

Sometimes, brands come up with a solution to a problem that doesn’t exist. For example, Mars Wrigley. The company that gave the world...

There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...