2 min readEmpathy - The key to great writing There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...
2 min readWriting a Land AcknowledgmentIf you purchased Fiona Apple's Fetch the Bolt Cutters on vinyl, you probably noted that the lyric booklet featured the following short...
2 min readBusting up stereotypes - Ensuring your message suits a wide audienceRecently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...
2 min readHow not to InternetLast weekend, a Facebook user in Nova Scotia detailed an encounter he had with residents of Seven Lakes Community, a community...