Hi there. Quick survey. How many of you like to give away your product, service, or talent for free? I mean do work for nothing? No? I...

I am a copywriter. I am also a content writer. Confused? You won't be after this week's episode of Soap. (Okay, okay, dated reference, I...

A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...

See that? That is an actual job posting on LinkedIn. Yup. The company is offering writers eight cents a word (USD) provided they can...

There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...

'Wow, that was fast.' That was the initial reaction to the Peloton ad that 'resurrected' Chris Noth, or more accurately Mr. Big, after...

As a copywriter (or content writer, depending on what I am doing), I think a lot about messaging. Not just what we actually say or want...

This week, I received an email asking if I wished there was an easier way to produce content every day. Indeed I do. I write content...

Hey peeps, this month is my anniversary! Uh, I should clarify that. It's my work anniversary. That's what LinkedIn tells me, anyway, or...

If you purchased Fiona Apple's Fetch the Bolt Cutters on vinyl, you probably noted that the lyric booklet featured the following short...

Poetry. I write it. And have for many years. Yes, I am a copywriter. Yes, I write ad taglines and press releases and other marketing and...

Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...

Lou Reed was many things. An innovator. A transgressive rock and roll poet. But a pitchman? Yes. If you have more than a passing...

Words are powerful. They have an impact. Particularly in how we see ourselves in the world. For example, think about how Crayola had a...

When you read a news story on AP, The New York Times, or The Guardian, you may notice that when sources are quoted, writers use 'said.'...

Photo by George Becker from Pexels Typos. They are embarrassing. I speak from experience on that. Years ago, I wrote an article I was...

So you need to have something written and you need a copywriter to do it. Simple, right? It can be. But if you want to be sure that you...

An editor/mentor advised me once that when you are writing an article lede, never start with a person's name...

Struggling to come up with content for your blog to position yourself as a thought leader? Here are a few quick tips...

Writing great blog posts is hard. Writing headlines that compel people to read your posts is even harder. If you are struggling...